Milk Bottle
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BBC Worldwide Masterbrand

BBC WORLDWIDE - MASTERBRAND 2016

This brand development stemmed from the very core of the BBC and owning, "British, Bold, Creative." Visually, the brand identity formed around an iconic feature of the BBC's Television Centre - the Atomic Dots. 

This design system filtered through every arm of the brand, from international, consumer-facing events, to day-to-day functionality.

Created as part of a team at BBC Worldwide, 2016.

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